Talk German Recording planned

Werbemist – Exposing Misleading Animal Farming Ads

Day
Friday, 23 October 2026
Time
(60 min.)
Room
Room Yvonne

Advertising for animal products often portrays a false reality of animal farming, eases the conscience and fuels consumption. The Werbemist platform fights back, exposing misleading advertising and revealing what really lies behind Swiss animal husbandry.

Speakers

  • Joëlle New

    Communications, TIR – Tier im Recht

    Joëlle New handles communications at TIR (Tier im Recht) and is involved in the Werbemist project, exposing misleading portrayals of Swiss animal farming in advertising.

  • Laura Baumann

    Campaigns Officer, Sentience

    Laura Baumann works as a campaigns officer at Sentience and is involved in the Werbemist project, which exposes misleading advertising around animal farming.