Talk German Recording planned
The V-Label – An Animal Rights Project?
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The green-and-yellow V-Label from Swissveg is known worldwide as a symbol for vegan products. What's behind it? How does the label help the global vegan movement? And how did it become so well known?
Speakers
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Renato Pichler
Founder, Swissveg / V-Label
Renato Pichler is the pioneer of the vegan movement in Switzerland. As founder of Swissveg (1993) and the V-Label (1996), he has significantly shaped the movement — not only nationally, but also internationally.
