Joëlle New
Communications, TIR – Tier im Recht
Biography
Joëlle New handles communications at TIR (Tier im Recht) and is involved in the Werbemist project, exposing misleading portrayals of Swiss animal farming in advertising.
At the congress
Room Yvonne 
Werbemist – Exposing Misleading Animal Farming Ads
Advertising for animal products often portrays a false reality of animal farming, eases the conscience and fuels consumption. The Werbemist platform fights back, exposing misleading advertising and revealing what really lies behind Swiss animal husbandry.